It is possible to use data from an AI chatbot on your website into GA4. There are a few different ways to do this: Use a Google Tag Manager (GTM) container: You can use a GTM container to create a tag…
Search Engine Marketing (SEM) and social media are two powerful tools in the digital marketing arsenal. Historically viewed as distinct channels, a modern and holistic approach now acknowledges their interconnectedness. Integrating social media with SEM can supercharge your marketing efforts…